In today’s world, the newest currency is “likes”. It could be on many different social media platforms, whether it’s on Twitter, Facebook, or Instagram. Teenagers post content online with the hope that other people will like and share the content.
This system has become a way for teens to validate themselves and their social status. The number of people that connect with their posts can determine how they feel about themselves and how they view themselves. When someone posts something that gets a high amount of likes, it can be a major boost to that person’s self esteem.
Contrarily, if the post does not get many likes it can make the person think less of themselves. I believe that marketing to teens through social media influence is in itself not necessarily a bad thing, however, when it gets to the point of manipulation, it should not be morally acceptable. Some teens, as seen in the video, are so oblivious to the fact that they are practically working for these companies without pay by helping to advertise the product.
Personally, I think people should be able to use technology how they want. No matter what happens, there will be people who will use it wrongly, but technology can help people in so many different ways. We should be careful of the ways it can affect us, but companies should be able to use social media to promote products. Advertising is what pays to keep social media free, and make social media more accessible to people all over the world.